互联网产品“运营>产品>技术”

中国互联网的一个大佬说过“好产品是运营出来的”,中国互联网这样的例子举不胜举,新浪微博的成功、360的横空出世都是因为其出色的运营手段辅之以优秀的产品设计和技术。自己也是技术出身,coding了10年样子,但是在经历了创业失败,接触了更多关于产品、运营方面的知识后,对互联网产品的成功之道,有了深入的认识。新浪微博、360的成功肯定有产品和技术因素在里面,但是这两者绝对不是其最终战胜竞争对手的主要因素。

可以这么说,中国目前的互联网大环境偏急功近利,大部分公司做的都是应用层面的产品,这里面涉及的技术都是成熟技术,因此基本不可能形成技术壁垒。以360为例,当时已经有了瑞星、金山、江民这样的国内老牌杀毒厂商,也有卡巴斯基这样的强势外来势力,但是360杀毒却横空出世,并以非常快的速度成为了个人杀毒的龙头老大,其凭借的是什么,技术产品当然都需要,但是应该说在技术产品上360并没有比其他对手更突出的地方,真正成功的点,就是其推行免费杀毒理念这样的运营手段。

运营、产品、技术是互联网产品的三驾马车,缺失其中任何一个,都很难成功,三者互相依赖,彼此依靠。但是三者之间又有轻重之分,一个成功产品应该具备的是: 运营>产品>技术,应该是以运营为核心,以产品和技术为支撑的一个运转方式。

《互联网产品“运营>产品>技术”》上有157条评论

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